What is costing your business calls, and how to fix it
Short, practical articles on Google Business Profile, reviews, business listings, and website design for service businesses. Each one ends with steps you can do this week.
How to track local SEO ROI: the 5 metrics that actually matter
Most local SEO reports measure the wrong things. The five numbers that prove ROI, the one-page monthly format, and the math behind it.
Local SEO for contractors: how to win the top 3 spots on Google Maps
42% of local searchers click straight into the map pack. Here is the four-part system trade contractors use to beat competitors and generate steady inbound calls.
Small business web design: why pretty websites fail (and what converts)
Flashy web design does not ring the phone. The five conversion essentials a small business website needs to turn local searchers into booked estimates.
Why your Google Business Profile is losing you customers (and how to fix it)
42% of local searchers click straight into the map pack. If your profile is not in the top three, these five mistakes are probably the reason.
The review gap: how stagnant reviews cost local businesses customers
Your star rating is only half the equation. Review velocity, the steady stream of fresh feedback, is what decides whether you appear in the top three map results.
Your business information is lying to customers (here is how to fix it)
Conflicting phone numbers, hours, and addresses confuse Google and send local leads to competitors. Here is how to clean up your citation network in four steps.
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