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Portfolio

Websites and funnels built to get the call

Recent websites and lead funnels I built for local businesses. Every page here has one job: turn a visitor into a call, a booking, or a lead with a name and a number. The screenshots are of the live pages.

Real estate01
Home page of andiesellshomes.com: headline reads Every family has a next chapter, I help you turn the page, with a photo of a Fort Wayne home and two buttons

Andie Sells Homes

andiesellshomes.comWebsite and five landing pagesFort Wayne, Indiana

Andie Shepherd is a Fort Wayne REALTOR® with Mike Thomas Associates. I built her site from a blank page: a home page that says who she helps in plain words, then a separate landing page for each way a client can work with her. Every page ends in one clear next step, so a visitor never has to guess what to do.

What I built
  • Custom website, written and built for phones first, with click-to-call on every page
  • Downsizing landing page with a free guide as the offer
  • Free first-time homebuyer class page that signs people up for the next session
  • Buyer and seller pages that answer the first questions before the first call
  • Digital listing presentation page for seller appointments
Downsizing landing page: headline Your house got too big for your life, with a Get the free guide button
Downsizing guideOne problem, one offer, one button. The guide download is the lead.
First-time homebuyer class page: headline Tired of paying your landlord's mortgage, with a renting versus owning comparison
Homebuyer classRegistration page for the free class. The renting versus owning block does the selling.
Listing presentation page: headline A marketing plan built to earn full market value
Listing presentationA web page sellers can read before and after the appointment.

Visit andiesellshomes.com →

Marketing agency02
Free training opt-in page for Next Level Marketing: headline Turn Facebook into a consistent client machine without ads, going viral, or posting daily, with a video

Next Level Marketing

marketingnextlevel.comTwo funnels, three pages

Next Level Marketing teaches business owners how to get clients from Facebook without paid ads. I built two funnels for them. The first is a free training opt-in page: one message, one video, one call to action. The second is the funnel for their Maximize Your Potential event, with a registration page that sells tickets and a confirmation page that puts the date on the attendee's calendar and asks them to share the event.

What I built
  • Free training opt-in page with an embedded video and a single call to action
  • Event registration page with the date, venue, hosts, and ticket checkout
  • Confirmation page with add-to-calendar and share buttons so attendees show up and bring people
Maximize Your Potential event registration page with event date, time, venue, and Get Tickets button
Event registrationDate, time, venue, and a ticket button above the fold. Details below for people who scroll.
Event confirmation page reading You're in, Thank you, your seat is reserved, with Add to Calendar and Share the Event buttons
Confirmation pageConfirms the seat, then asks for the two things that matter: calendar and share.

Visit go.marketingnextlevel.com →
Visit event.marketingnextlevel.com →

How every build works03

Pretty is not the goal. A page earns its place by getting a visitor to do one thing. That is the standard behind each of these builds.

  • One job per page. A home page explains, a landing page converts, and neither tries to do both.
  • Built for the phone first, because that is where local searchers are when they look you up.
  • One obvious next step on every page, whether that is a call, a form, a ticket, or a calendar link. Never a scavenger hunt for a contact link.
  • Fast, plain HTML where it makes sense. When a funnel has to live inside the client's CRM page builder so leads land in their pipeline, the page still gets one job and nothing that does not serve it.
  • Tracking wired in when you want it, so you can see which page produced which lead.
Your project

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